Job Description

A Digital Content Producer is responsible for curating high-performing content, updating local station website, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brand.

We are looking for that special person to launch our market’s new CTV platform.

Essential Duties and Responsibilities

•    Create and edit website stories with excellent grammar, punctuation, and AP Style that is packaged and promoted in a way that generates engagement and repeat site visits.

•    Monitor all forms of media (print, TV, digital, blogs, and social) and be quick to report breaking news stories, hunt for exclusive and/or trending content that will grow engagement, and drive loyal, local traffic

•    Excellent at writing headlines that grow audience and engagement

•    Prioritize packaging content that grows page views per visitor and time on site using headline testing, metric tools, and observed patterns to guide decision making

•    Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience

•    Promote and distribute news content on social media

•    Monitor social media accounts and respond to viewer questions and comments

•    Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and create opportunities to market web content on broadcast

•    Assist with and produce content for CTV as well as running OBS software

Experience, Skills, Education

•    2 years of experience in digital content and journalism

•    Clever headline writer that gets readers to click

•    Strong multi-tasking abilities

•    Adobe certified, preferred

•    Drone certified, preferred or experience with Drone operation

•    Organized, technical problem solver and quick decision maker

•    Comfortable with cold calling to develop stories.

•    Capable of researching, interviewing, and writing original news articles

•    Knowledge of SEO best practices and AP Style

•    Enjoys working in teams and has excellent interpersonal skills

•    Ease with/ability to learn new technology independently and quickly

•    Strong communicator

•    Schedule flexibility (nights, weekends)

•    Regularly meets measurements of success

•    Strong understanding of Google Analytics; Chartbeat experience a plus

•    Use OBS software, graphics, and video in production of original content

•    Ability to spot AI generated stories and videos

•    Proficiency in MS Office; HTML, CSS, and Photoshop experience a plus

Schedule

•    In-office

•    Evenings and weekends w/some flexibility